Wholier-Than-Thou: The Implications of Your Matcha Consumption

When Alan agreed to come in for a cup of tea, he hadn’t expected his host to launch into a methodically thorough and eye-opening lecture on the problematic Western colonial implications of matcha consumption in a post-modern “Starbucks-ian” era.

Wholier-Than-Thou is a website with a healthy appetite for attitude. Leave the humble pie at home.

Photo: Parker Fitzgerald, Kinfolk

Comments 1

  1. Eric

    Boy I sure would have liked to have heard that lecture. Can someone summarize?

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